Having enjoyed four generations of Nicholsons at the helm, we’re incredibly proud of our family business. We’ve always occupied the same premises on Whitley Bay’s Park View and enjoy our position at the centre of our community. From here, we strive to deliver excellence, every day.

We’re not just about food. We’re about tradition, trust, and thoughtful touches that improve the everyday. With more than a century of heritage behind us, we pair timeless skill with a contemporary understanding of what our customers value most: provenance, quality and warm, personal service.

Our skilled and experienced butchery team visits farms across Northumberland to hand-select the very best produce. We support local farmers with the same vision of welfare, care and outstanding quality and seek only to source ethically reared meat.

We work with carefully selected local farmers who share our values of high welfare, traditional methods and impeccable quality. Our beef is often from heritage breeds, particularly Limousin and Limousin crosses, reared slowly and with care on Northumberland pastureland. Most of the farms we work with are within 36 miles of our shop, meaning fewer food miles and more flavour on your plate.

Our meats are expertly butchered on site using traditional methods. We dry-age our beef for superior tenderness and flavour and take the time to do things properly. Because quality doesn’t come from shortcuts.

Skilled and experienced in traditional, hand-prepared butchery, our team will never sacrifice quality to save time. Our bakers and butchers work side by side, using time-honoured recipes passed down through the generations. We never rush, because we know that extra care makes all the difference, and you can taste it.

We’re a butcher, baker and food hall rolled into one. But more than that, we’re a place to come for advice, inspiration and personal service. Whether you need help choosing the right cut for a dinner party, ideas for a weekend feast or a recommendation for a show-stopping centrepiece, our team is here to help.

We know many of our customers by name, and we pride ourselves on going above and beyond. When you shop at Nicholsons, you’re choosing a team that understands good food, and how to make it unforgettable.

Our family butcher shop has stood in its current position, at the heart of Whitley Bay, since 1914. Established by Charles Nicholson, it was later taken over by his son – who many of our current customers may remember as Charles ‘Charlie’ Nicholson. Charlie’s son Doug took over the business when he returned from several years as a deep-sea engineer in the Merchant Navy. Mark, Doug’s nephew, has worked for the business for more than 20 years and works alongside Kathryn as the fourth generation to run the business.

Nicholsons became one of the first-ever members of the national Butchers Q Guild in the 1960s. We’re regularly inspected to make sure we’re adhering to the exacting standards of the Guild and are proud to have remained members for over 50 years.

Our team and shop have won many awards over the years, both nationally and internationally, including being highly recommended by Gourmet Britain – Best of British Food, when the business was described as “an excellent butcher, specialising in local meat, poultry and seasonal game”.

Whether related by blood, marriage or a passion for excellent butchery, we’re all part of the Nicholsons family. Our team is proud of the heritage of our business and each member plays their part to deliver incredible products to you with grace, integrity and pride. While we embrace the century-old recipes and processes, we also move with the times to make sure we deliver top-notch, top-quality food to you, our customers.

As well as providing incredible quality meat cuts, we also use our family recipes to create ready-to-cook meals, alongside pies, quiches and sausage rolls, all handmade on the premises. Our bakers are constantly working to tweak and improve the recipes we use to make sure you’re taking home the tastiest treats.

Our team works hard to provide all your favourite products alongside bakes and meals. But if you can’t find what you’re looking for, speak to one of our team members and they’ll go out of their way to make sure you leave with exactly what you came for.